Content Resources

CHILDREN’S HOSPITALS WEEK INFLUENCER & AMBASSADOR ACTIVATION

Children's Hospitals Week is a celebration of Children’s Miracle Network's impact on children's healthcare, recognizing the efforts of partners and hospitals in raising funds and awareness to improve kids' health. 

Throughout this week we intend to raise awareness for Children’s Specialized Hospital and the critical need for donations to the Foundation.

With your help, we can expand our reach, increase engagement, and reach our fundraising goal.

POST DATES: APRIL 7-11, 2025

OBJECTIVE: Raise $15,000 throughout the week to celebrate our local CMN Hospital, Children’s Specialized.

TACTICS:

  1. CREATE A VIDEO OR SHARE CONTENT THAT SHOWS OR EXPLAINS WHAT MAKES CSH SPECIAL. (SEE EXAMPLE VIDEO SCRIPT BELOW)

  2. DRAW A PICTURE OF WHY CSH IS SPECIAL TO YOU.

  3. PROVIDE A QUOTE ON WHY CSH IS SPECIAL TO YOU.

MESSAGE: CREATE A MESSAGE IN YOUR OWN WORDS THAT HIGHLIGHTS WHY CSH IS IMPORTANT TO YOU, EMPHASIZES THE IMPACT OF DONATIONS TO CSH, AND CREATES A SENSE OF URGENCY FOR SUPPORTERS TO DONATE.

Make a Video

SAMPLE SCRIPT FORMAT FOR VIDEO

Keep your videos under one minute for maximum impact.

Greeting

  • Hi my name is (include your name), i’m a patient/parent at CSH.

  • Briefly explain your connection to CSH. (Ex: I became a patient at CSH after suffering an AVM rupture at soccer practice.)

  • Explain how Children’s Specialized has impacted your life and why it’s special to you. Be sure to include a hook that encourages people to keep watching:

    • “Kids like me need your help.”

    • “Did you know that one in five children is living with a chronic illness or complex medical condition that affects their ability to learn and grow.”

Storytelling & Social Proof

  • Explain why “the hook” from your greeting matters to you and your connection to Children’s Specialized Hospital using a story about your personal experience with the hospital and/or our patients.

  • Highlight a specific moment in your journey and highlight how much donations have made an impact on their outcome (ex: equipment like the spider cage or programs like the Family Nurse Educator Program.

Call to Action

  • Ask the public to donate to help kids like you/yours get the care they need to learn and grow.

Create a Sense of Urgency

  • Urge people to give THIS WEEK to help us reach our goal.

  • Remind them what the cause means to you.

Close with Gratitude

  • Thank the public for supporting local kids during Children’s Hospitals Week.

Create a Social Post

Sample Post Copy

Use this copy or create your own to generate a sense of urgency among your following to donate to Children’s Specialized Hospital Foundation during Children’s Hospitals Week.

Happy Children’s Hospitals Week!

This week we’re celebrating the impact of Children’s Miracle Network Hospitals like Children’s Specialized Hospital and the exceptional way they’re changing kids’ lives.

Children’s Specialized has given my family hope for the future. This week we’re counting on YOU to change more lives! It’ll only take a few minutes to make a difference:

  1. Visit (link to donate) to make a donation

  2. Share my post and invite your network to join us in making a difference.

  3. Follow Children’s Specialized Hospital to learn about the impact your gift is making.

One in five kids are living with a chronic illness or complex medical condition that affects their ability to learn and grow. By donating today, you will help thousands of kids like mine and make a real impact in our communities.

Tags, Hashtags & Links

Instagram & X: @childrensspecnj

Facebook: @childrensspecialized

#changekidslives #makeadifference #100percentgoestocharity #childrenshospitalweek #childrensspecnj

Donation Link: